Central Virginia SCORE Blog

This blog is devoted to issues facing entrepreneurs trying to start a new business and small business owners seeking information or assistance with growing their business.

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The 4 WHYs of Public Relations

May 15, 2018,

Public relations can be a confusing marketing tactic. It operates differently than other marketing tools. PR is a combination of news and sales, and to generate media interest in your story, you must think like a journalist to create a story that’s newsworthy and then “sell” it to media.

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How to Create More Effective Email Sign-Offs

January 5, 2018,

If your email inbox looks like mine, you’re bombarded with generic email after generic email every day. I get it — it’s hard to make emails sent by the hundreds or thousands feel personalized. Nonetheless, nobody wants to feel like a number.

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