Laura Van Camp is the owner and founder of Jean Theory:, a beautiful boutique located in downtown Charlottesville. Jean Theory: specializes in premium denim offering the highest quality of over 70 styles of denim. With variations in front and back rise, wash and leg opening, the perfect fitting pair is just a visit away. With so many combinations of style and fit there is no longer the need to hop from store to store to compare your options. Laura's store is the solution to that long, painful day of what can often be frustrating shopping. 

A key aspect of Jean Theory: is that it offers, not only a quality product, but the finest service. A sales associate, or even Laura herself, navigates the myriad of options for you. As Laura describes it, "We fit women in jeans; we find the perfect fit." 

If you or a member of your family is not absolutely thrilled with their current pair of jeans, then Jean Theory: is the solution. The store buys and sells gently used denim. If you've made some shopping decisions that you regret or have simply outgrown your old pair, Jean Theory: allows you to transform your ill-fitting jeans into a favorite aspect of your wardrobe. Trade in an unsatisfactory pair for the perfect one. Laura will soon be able to provide this service online, making it possible for those who do not live in Charlottesville to still take advantage of her "inherited jeans" program.

How SCORE helped. 

SCORE played an important role in helping Laura make Jean Theory: a reality. Laura contacted the Central Virginia Chapter and was paired with her mentor, Steve Cooper, before she moved to the area. "When I first met with Steve I had a business plan that was only about two pages. He guided me on putting together a complete business plan, and he really helped me with the financials. He was also really helpful in connecting me with other people who answered any questions that he couldn't."

SCORE is the first step in realizing your vision. When it comes to jeans, Laura recommends perfection; and when it comes to business, she recommends SCORE.

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